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Powering HR and Payroll Operations for a Premium Family Care Brand in Vietnam

Elite Beauty Asia (Vietnam) Co., Ltd.
Elite Beauty Asia (Vietnam) Co., Ltd. logo

Industry

Retail / FMCG, Consumer Goods & Services (Incl. Retail, F&B)

Customer Profile

Elite Beauty Asia (Vietnam) Co., Ltd. is the localized subsidiary of Singapore-based Elite Beauty Asia Pte Ltd. The company is the primary distributor of BZU BZU, a recognized family care brand specializing in natural, gentle personal care and household products designed for infants, young children, and families. Operating in Vietnam, the company manages product distribution through leading retail networks—including AEON Mall, KidsPlaza, and MEDiCARE—along with major domestic e-commerce platforms.

Market

Vietnam

Ascentium Services

Business Process Outsourcing, HR & Payroll, Employer of Record (EOR)

Customer Since

2024
Ascentium Vietnam has been a dependable partner in supporting our HR and payroll operations as we expanded our business in Vietnam. Their team manages payroll, statutory reporting, and employee administration with accuracy and professionalism, allowing us to focus on growing our brand and strengthening our retail network.
Elite Beauty Asia (Vietnam) Co., Ltd.

Challenge

Managing localized HR administration and complex payroll requirements during rapid market entry and retail workforce expansion.

As Elite Beauty Asia established its corporate presence in Vietnam, launched local showrooms, and quickly hired personnel for retail and e-commerce operations, managing human resources became increasingly demanding. The company required an outsourcing partner to structure and run monthly payrolls (including commission calculations for sales staff), administer compulsory state insurance programs, and ensure alignment with Vietnam’s localized labor laws, allowing management to keep their focus on commercial expansion and supply chain logistics.

Solution

Comprehensive HR and Payroll BPO support

Ascentium Vietnam designed and implemented a centralized BPO solution to manage the client's local personnel administration. The scope of work included managing monthly payroll calculations, executing sales commission payouts, administering compulsory social, health, and unemployment insurance contributions, processing Personal Income Tax (PIT) declarations, and ensuring compliant onboarding documentation. Ascentium acted as a steady back-office support system, handling complex administrative workflows systematically.

Client Benefits & Advantages

Optimized personnel management processes, reduced administrative overhead, and steady alignment with local labor and tax regulations. By leveraging Ascentium’s BPO services, Elite Beauty Asia established a scalable operational framework in Vietnam, enabling leadership to concentrate key resources on market development, brand marketing, and expanding retailer partnerships.

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