Vietnam’s import and export activity continues to grow rapidly, making product labelling an increasingly important part of market access and regulatory compliance. In the first eight months of 2026, the country’s total merchandise trade reached a record US$770.14 billion, up 28.7% year on year, with imports alone reaching US$395.3 billion. For businesses bringing goods into Vietnam, getting labels right is therefore more than a packaging requirement; it is part of ensuring products can enter, circulate and be sold compliantly in the market.
Vietnam’s product labelling framework sets requirements around information such as product name, origin, responsible organisation, quantity and other product-specific disclosures. Additional rules apply to regulated categories including food, pharmaceuticals, electronics and construction materials. For packaged foods in particular, Circular 29/2023/TT-BYT has reached an important compliance milestone: from 1 January 2026, businesses may no longer manufacture, print, import or use labels that do not meet the Circular’s nutrition-labelling requirements, subject to transitional provisions for products already in circulation.
This guide explains the product labelling regulations businesses need to understand in Vietnam in 2026, including general labelling requirements and the specific rules affecting food, pharmaceutical and construction-material products.
What is a Product Label?
Product labels are specially designed tags that provide critical information about the goods and their manufacturing process, including how dangerous they are or how soon they will go stale.
The labels ensure that consumers get a clear idea of the ingredients, storage conditions, usage instructions, safety warnings, and expiry date. It is also an avenue for businesses to supply information about their brand identity, like logos, mottos, taglines, or any other details that help the consumer associate the product with a particular brand.
Product labels in Vietnam need to furnish all information about the goods along with the details of the manufacturer, their address and the manufacturing date in Vietnamese language and any other additional language like English. This labelling is essential for businesses to show that they are adhering to goods safety protocols and avoid legal liabilities. It also helps a company to separate and demarcate its products from its competitors. An effective label design can easily attract customers and communicate all the necessary information about the product including its benefits, value and features.
While accurate labelling builds consumer trust and the goodwill of the company in the market, errors in the product labels can be regarded as false claims and tarnish the reputation of the company along with legal issues.
Components of a Good Label
A formidable part of knowing about product labels is understanding the components of a good label. Generally, product labels are printed statements attached to the package or they can be directly imprinted on the product itself like healthcare labels.
Product labels should have the following components to be considered as a good label:
- Product description: This provides all the necessary information regarding the product including the ingredients along with their calorific/nutritional values, weight, usage and storage instructions.
- Brand information: This informs the customers about the brand and has elements like logo, tagline, brand message, motto and other company guidelines.
- Compliance-related legal information: This is vital to know the product fulfils all the safety and regulatory requirements in a particular country as it includes grading and certifications like food safety certification. Nutritional facts, allergy information, the dangerous nature of the goods, manufacturing and expiry dates are also part of it.
- Marketing information: The companies use this to inform the customers about offers and discounts on the product in addition to the actual price of it. Images, illustrations and texts that deliver different attractive messages about the product are also part of the marketing component of the labels.
- Identification marks: Every product is marked by barcodes and UPC codes to make it identifiable for billing and sale- whether offline or online.
- Manufacturer information: This provides information regarding the manufacturer including their address and also if there’s a parent company it should be displayed here.
Requirements for Goods Labeling in Vietnam
As per the updated goods labelling requirements, all product labels in Vietnam should be written in Vietnamese language (additionally English) and have the following displayed:
- The name and origin of the products
- Contact information of the people responsible for it including manufacturer address
- Quantity of the goods, the manufacturing and the expiry date of the product and warning for dangerous goods for commodities
- For electric and electronic goods the ICT mark that certifies the importer, the CR mark that certifies the product and the Energy Efficiency (EE) label supplied by the importer are needed. Apart from these, electronic products also need to display the year of manufacturing, the technical specification of the product, warning information and a guide for maintaining and using it. The manufacturer also had to declare if the electronic goods were refurbished
- For imported goods, foreign language labels should be replaced with Vietnamese labels having all the necessary information like name and country of origin of the products, name and address of the importer, and name of the foreign manufacturer along with customs clearance
In case, the product labels don’t have the contact details of the foreign manufacturer, all documents supporting the information have to be attached to the goods.
Key Regulations on Pharmaceutical Product Label in Vietnam
Vietnam’s pharmaceutical labelling framework continues to be governed by Circular 01/2018/TT-BYT, as amended by Circular 23/2023/TT-BYT, with additional requirements introduced under Circular 12/2025/TT-BYT for medicinal products marketed in Vietnam.s.
Flexible Packaging for Special-Use Drugs
Radioactive Pharmaceuticals
Recognising the distinct risks and complexities associated with radioactive drugs, the Circular introduces tailored labeling guidelines. Clause 3, Article 3 permits labels and package inserts for these products to be either included with delivery documentation sent to treatment facilities or affixed to packaging used for storage and transportation—offering more practical compliance pathways in line with international handling standards.
Emergency-Use Drugs
Clause 4 provides additional flexibility for imported pharmaceuticals authorised for urgent use cases such as national defense, epidemic response, or natural disaster recovery. In these scenarios, package inserts may be affixed directly to secondary packaging, helping ensure regulatory compliance while enabling timely distribution during emergencies.
Label information compliance
Under Vietnam’s current pharmaceutical labelling framework, imported drugs must meet specific requirements for supplementary labels, Vietnamese-language package inserts, digital identification and label updates.
- Secondary Labeling Requirements: Article 5 mandates the use of secondary labels for imported drugs that lack complete information as required by local regulations. This ensures all essential product details are clearly provided after customs clearance, enhancing transparency and regulatory compliance across the pharmaceutical supply chain.
- Simplified Customs and Language Compliance: To streamline market entry, the Circular allows for the post-clearance addition or replacement of Vietnamese-language package inserts. This change reduces procedural bottlenecks and ensures that end-users have access to accurate and locally relevant product information.
- Digital Labeling Integration: In line with the Ministry of Health’s digital roadmap, Article 35 authorises the use of barcodes, QR codes, DataMatrix, and similar technologies on product labels. This facilitates electronic instructions for use and improves traceability, inventory control, and consumer access to product information.
- Timely Updates for Generic Drugs: Article 38 introduces clearer guidelines for updating labels and package inserts of generic drugs to align with their brand-name counterparts. Registrants and manufacturers are required to complete updates within 12 months from the publication of revised brand-name inserts on the Drug Administration of Vietnam’s official website. Notably, these updates can be made proactively without prior notification to the Ministry, unless otherwise instructed.
Key Regulations on Food Nutrition Label in Vietnam
Vietnam’s updated regulations now require food manufacturers to provide clear and standardised nutritional information on product labels. Mandatory disclosures include energy (kcal), protein (g), carbohydrates (g), fat (g), and sodium (mg). The requirements are now governed by Circular 30/2026/TT-BYT, which took effect on 10 July 2026 and replaced Circular 29/2023/TT-BYT. These changes aim to support public health by empowering consumers to make more informed dietary choices.
Additional labeling requirements apply to specific product categories:
- Beverages, dairy products with added sugar, and sugar-added foods must state total sugar content.
- Fried foods are required to display saturated fat levels.
- Nutrients falling below the thresholds outlined in Annex I are exempt from disclosure.
Food products subject to the nutrition labelling rules must comply with the current requirements. However, products with older labels that were already manufactured, sold, imported or circulating in Vietnam before 1 January 2026 may continue to circulate until the expiry date stated on the label.
This regulatory shift aligns with Vietnam’s broader efforts to improve food transparency, enhance consumer trust, and standardise market practices.
Key Regulations on Construction Materials Products and Goods Label in Vietnam
Under Circular 10/2024/TT-BXD, construction material products and goods must comply with Vietnam’s general goods-labelling rules under Decree 43/2017/NĐ-CP, as amended by Decree 111/2021/NĐ-CP. Circular 18/2022/TT-BKHCN also allows certain mandatory information for specified product groups to be displayed electronically.
In cases where the content of labelling construction materials products and goods is specifically regulated by national technical standards, regulations, and other related legal documents, in addition to complying with the provisions of item (1), construction materials goods must be fully labeled according to the national technical standards, regulations, and corresponding legal documents.
Circular 10/2024/TT-BXD is effective from December 16, 2024.
How Can Ascentium Vietnam Help?
Vietnam’s product labelling requirements are shaped by both general goods-labelling rules and sector-specific regulations for products such as pharmaceuticals, food and construction materials. For businesses importing, manufacturing or distributing goods in Vietnam, this means compliance often needs to be considered early, from checking mandatory label content and Vietnamese-language requirements to understanding product-specific disclosures, supplementary labelling and any applicable registration obligations. Keeping labels aligned with the current framework can help reduce avoidable delays when products are brought to market.
By partnering with Ascentium Vietnam, you gain access to extensive experience and knowledge that can streamline the labeling process. We ensure your labels accurately reflect necessary information, helping you avoid potential fines and legal complications while building consumer trust and enhancing your brand's market presence. Our dedicated professionals are committed to making the product registration and labeling process as smooth and efficient as possible. With our support, you can focus on your core business activities, confident that your product labels meet all standards and regulations, ensuring your products are market-ready and compliant.
