Top 8 Market Research Companies in Vietnam: 2026 Guide

Before entering any new market, understanding local consumer behaviour, the competitive landscape, and regulatory environment is essential. Vietnam is one of Southeast Asia's fastest-growing economies — but it is also one of the most complex to navigate without local expertise. Consumer preferences, distribution dynamics, and regional differences between Hanoi and Ho Chi Minh City can diverge significantly.

This guide reviews eight leading market research companies active in Vietnam, provides a quick-reference comparison table, and offers a selection guide to match your specific research needs to the right provider.

Quick Comparison: 8 Market Research Companies in Vietnam

The table below summarises each firm's headquarters, core strength, services, and who they are best suited for:

Company Profiles: What Each Firm Offers

1. Orissa International

Orissa International specialises in helping businesses expand into Southeast Asia's major markets. Their key differentiator is bespoke market entry solutions built around deep local knowledge.

• Market opportunity analysis — sizing the addressable market and growth drivers
• Competitive landscape mapping — identifying key players, pricing, and positioning
• Key player interviews — primary research with industry insiders and decision-makers
• Distribution channel analysis — identifying the right routes to market

2. Milieu Insight

Milieu Insight is Southeast Asia's leading full-stack consumer research and data analytics company. Their flagship platform, Canvas, enables real-time collection and visualisation of consumer opinion data across lifestyle sectors.

• Consumer panel surveys — real-time data from verified respondent panels across SEA
• Brand health tracking — ongoing monitoring of brand awareness and sentiment
• Category and product insights — consumer preferences, purchase drivers, pricing sensitivity

3. CIMIGO

Established in 2002, CIMIGO is one of the most respected market research firms in Vietnam and Indonesia. With 120+ local research experts, they specialise in deep consumer and market intelligence with a focus on emotional and behavioural insights.

• Market entry research — size, growth trajectory, competitive landscape
• Consumer behaviour and motivation research — what drives purchase decisions
• Multi-modal research — online, mobile, and in-person survey approaches

4. YCP Solidiance

YCP Solidiance is an Asia-focused strategic consultancy providing both research and strategic consulting — a key differentiator for businesses that need insights translated into actionable strategy.

• Market entry and expansion strategy — backed by primary and secondary research
• Sector deep-dives — industry-specific analysis across key Asian verticals
• Strategy implementation support — not just research, but execution guidance

5. Nielsen Holdings

Nielsen Holdings is the world's largest market research company. In Vietnam, Nielsen provides the media industry and major corporates with precise audience measurement and consumer intelligence across all channels.

• Audience measurement — tracking viewership, listenership, and engagement across media channels
• Advertising effectiveness research — measuring campaign ROI and consumer response
• Consumer packaged goods (CPG) analytics — retail sales tracking and market share analysis

6. Kadence International

Kadence International’s Vietnam team brings deep cultural and ethnographic expertise to research projects — an important differentiator in a market where surface-level data often misses the underlying consumer motivations.

• Qualitative research — focus groups, in-depth interviews, ethnographic studies
• Quantitative surveys — large-scale online and face-to-face surveys
• B2B research — decision-maker interviews and market opportunity assessments

7. Virac Research

Virac is a wholly Vietnamese firm focused exclusively on the Vietnam market. Their core asset is one of the most comprehensive databases of all companies registered in Vietnam, covering industry classification, size, financial indicators, and market activity.

• Industry research — sector-level analysis with proprietary Vietnam data
• Company intelligence — profiling of Vietnamese enterprises by size, sector, and financials
• R&D planning support — data-backed research and development strategy for the Vietnamese market

8. Q&Me

Q&Me is a Japan-headquartered market research firm specialising in technology-driven quantitative research. Their online chat surveys and mobile-first methodology allow businesses to gather consumer data quickly, at scale, and at a lower cost than traditional methods.

• Online quantitative surveys — large-scale consumer surveys via web and chat platforms
• Mobile field surveys — offline data collection via interviewer-administered app
• Consumer trend tracking — ongoing monitoring of shifts in consumer behaviour and preferences

How to Choose the Right Market Research Company for Your Needs

Secure the Right Market Research Strategy

We help prepare and review market data, guide clients through each step of the market entry process, and support strategic decision-making with robust business intelligence. With clear guidance and practical support, we help make your market expansion more manageable and efficient from start to finish.

How Can We Help:

Ascentium Vietnam provides tailored market research and business intelligence services for foreign investors and businesses entering or expanding in Vietnam:

• Market sizing and growth opportunity assessment
• Competitive landscape analysis — identifying key players, market share, and positioning
• Consumer behaviour and demand analysis
• Regulatory and investment environment mapping — sector-specific legal landscape
• Distribution channel mapping and partner identification
• Market entry strategy development — integrated with company formation and corporate services

Let us Help You Navigate the Vietnamese Market

Frequently Asked Questions