Ace it with Ascentium: Asian Playbook for Cross-Broder Expansion

Written by Ascentium Content Team | Sep 15, 2026

Discover how local expertise is redefining cross-border expansion.

In this episode of Ace it with Ascentium, Lennard Yong, Founding Management & Group CEO of Ascentium, shares his perspective on navigating cross-border expansion in an increasingly multipolar world.

As businesses look beyond traditional markets, expansion is becoming less about following a single global playbook and more about understanding the realities of each market. Lennard explores how empowered local leadership, supported by regional and global capabilities, can help businesses navigate different regulatory, commercial, and operating environments across Asia and beyond.

Key Insights from the Conversation:

Local expertise shapes cross-border expansion. Businesses need people on-the-ground who understand the regulations, business culture, market dynamics, and commercial realities of each market.
Local leadership and global coordination work hand-in-hand. Empowering local teams to make decisions close to their markets, while leveraging group capabilities in areas such as technology, compliance, and M&A, creates a more connected approach to operating across borders.
The future of growth is multipolar. As commercial and investment hubs across Asia, Greater China, and the Middle East continue to gain influence, businesses need to navigate multiple markets and operating environments rather than rely on a single global model.

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