http://www.ascentium.com/default.aspx http://www.ascentium.com/assets/video/tmo_01.flv http://www.ascentium.com/videoplayer.swf?video=tmo_fa_1 http://www.ascentium.com/assets/images/thumbs/tmo_01.jpg Ascentium Work: Tmobile: Designing Family Allowance Tmobile and Ascentium user experience and creative designers deliver the primary Web interface for Tmobile Family Usage using customer feedback, usability testing and real-time design. The design and interface became a proof point featured in Tmobile television campaign and other media as a key differnentiator for Tmobile. Robert. 2009-06-04 yes 103 http://www.ascentium.com/assets/video/dell_caplanmason_01.flv http://www.ascentium.com/videoplayer.swf?video=dell_olivia_1 http://www.ascentium.com/assets/images/thumbs/dell_caplanmason_01.jpg Ascentium Work: Dell: Things are better with Olivia Microsoft power-player partner, Dell wanted to promote their products with the launch of Windows Server 2008. Ascentium built a microsite featuring video tours of the product hosted by Olivia Munn: she transmitted the information in a one-to-one experience so that users were spending six or seven minutes on the site receiving valuable content from a trusted third-party source. 2009-06-04 yes 84 http://www.ascentium.com/assets/video/heck_james_01.flv http://www.ascentium.com/videoplayer.swf?video=heck_book_1 http://www.ascentium.com/assets/images/thumbs/heck_james_01.jpg Ascentium Work:Heck Where Bad Kids Go Book Series Launch Ascentium worked with Random House on a book series launch. The challenge was attracting an audience of tweens; to make the book feel like a mature piece of work while still creating a playful enough landscape so that the audience would want to invest in that world. 2009-06-04 yes 46 http://www.ascentium.com/assets/video/Pete_01 match render for in poi_F8_512K.flv http://www.ascentium.com/videoplayer.swf?video=pete_1 http://www.ascentium.com/assets/images/thumbs/why_pete_01.jpg Ascentium Belief: Pete Gade, Creative Director: You Gotta Feel It We are living in an evolving time. Advertising is now about walking along side somebody and joining them on a journey to get some good creative out there in front of them. 2009-06-04 yes 35 http://www.ascentium.com/assets/video/Mason_01.flv http://www.ascentium.com/videoplayer.swf?video=mason_1 http://www.ascentium.com/assets/images/thumbs/why_mason_01.jpg Ascentium Belief: Mason West, writer: Thank you, Brand X I need to be impacted by something, aware of who gave me this cool experience. We need to create these cultural experiences where I get to be a part of it thanks to Brand X. 2009-06-04 yes 22 http://www.ascentium.com/assets/video/Romi_01.flv http://www.ascentium.com/videoplayer.swf?video=romi_1 http://www.ascentium.com/assets/images/thumbs/why_romi_01.jpg Ascentium Belief: Romi Mahajan, Chief Marketing Officer: It's Water, dammit Sincerity in the marketplace is about people and agencies who give real messages to people. It's about being real. 2009-06-04 yes 22 http://www.ascentium.com/assets/video/Alessandro_02.flv http://www.ascentium.com/videoplayer.swf?video=alessandro_2 http://www.ascentium.com/assets/images/thumbs/why_alessandro_02.jpg Ascentium Belief: Alessandro Muti, Chief Technology Officer: The I Word Innovation for innovation's sake has never counted. The only thing that has survived in history is innovation that has mattered, innovation that has made a difference. I am sure there were a bunch of people in the 1800's who created some really innovative thing and nobody really cared and that's why you and I can't reference any of them. 2009-06-04 yes 20 http://www.ascentium.com/assets/video/why_matt_02.jpg http://www.ascentium.com/videoplayer.swf?video=matt_2 http://www.ascentium.com/assets/images/thumbs/why_matt_02.jpg Ascentium Belief: Matt Hulbert: User Experience Architect: But Will They We don't live in the world we did ten, twenty, or thirty years ago. You can't own a brand and have it be exactly what you wanted to be. You have to be the brand in order for it to be what you want it to stand for. You have to maintain that, you have to live and talk and breathe that same way in order for it to ring authentic and in order for anybody to care. 2009-06-04 yes 18 http://www.ascentium.com/assets/video/Kristine_02.flv http://www.ascentium.com/videoplayer.swf?video=kristine_2 http://www.ascentium.com/assets/images/thumbs/why_kristine_02.jpg Ascentium Belief: Kristine Stebbins, Chief Marketing Strategist: Get off the Couch We are in an unprecedented time of an accelerated rate of change. This means that we are constantly trying to figure out how people are interacting with things, what is the next big thing, what kinds of products and services are people looking to have in their life that not only make their lives better but are also easy to use, easy to access, easy to embed into your life. Those are the things that get me excited, otherwise we'd all kind of be sitting around on the couch looking at what happened yesterday. 2009-06-04 yes 30 http://www.ascentium.com/assets/video/James_01.flv http://www.ascentium.com/videoplayer.swf?james_1 http://www.ascentium.com/assets/images/thumbs/why_james_01.jpg Ascentium Belief: James Rice, Creative Director: It's Nice to Share So for brands, it's not about advertising anymore. I mean, it still is, Twitter is just another advertising medium, let's face it. But if you do it right then it's about helping other people connect around things that they love, that they desire and want to share. 2009-06-04 yes INSERT http://www.ascentium.com/assets/video/Alessandro_01.flv http://www.ascentium.com/videoplayer.swf?video=alessandro_1 http://www.ascentium.com/assets/images/thumbs/why_alessandro_01.jpg Ascentium Belief: Alessandro Muti, Chief Technology Officer: No More One Offs It's about understanding what the customer saying, really come up with something that is going to be better in the long term, and then helping them get to that particular spot. Perhaps doing the incremental steps that are necessary, but also actually showing the roadmap with longterm potential. 2009-06-04 yes 20 http://www.ascentium.com/assets/video/Curt_01.flv http://www.ascentium.com/videoplayer.swf?video=curt_1 http://www.ascentium.com/assets/images/thumbs/why_curt_01.jpg Ascentium Belief: Curt Doolittle, Chief Executive Officer: Opportunity Now We haven't had an opportunity like this since the 50's. You can let it pass and see it as a crisis or you can say, "this is the greatest opportunity of my career to get market share." And it is. And that's what you should do is go listen to your customers. All you've got to do is listen. 2009-06-04 yes 26 http://www.ascentium.com/assets/video/Kristine_01.flv http://www.ascentium.com/videoplayer.swf?video=kristine_1 http://www.ascentium.com/assets/images/thumbs/why_kristine_01.jpg Ascentium Belief: Kristine Stebbins, Chief Marketing Strategist: A New Vision What Ascentium can do (because we look at the full spectrum: everything from the experiential layer all the way down to the system layer), we can help our clients realize a new vision. We can help them see ways to remove the barriers and bring these new types of products and services to life. 2009-06-04 yes 30 http://www.ascentium.com/assets/video/Romi_02.flv http://www.ascentium.com/videoplayer.swf?video=romi_2 http://www.ascentium.com/assets/images/thumbs/why_romi_02.jpg Ascentium Belief: Romi Mahajan, Chief Marketing Officer: Enduring Future We have to promise the right thing, deliver the right thing, and stand by that for the enduring future. That's how business is going to change, in my view, that's how marketing is going to change. Companies that are geared to serving the changing protean needs of their customers and their customers' customers are the ones that are going to be successful. 2009-06-04 yes 22 http://www.ascentium.com/assets/video/how_adayinthelife_01.flv http://www.ascentium.com/videoplayer.swf?video=day_1 http://www.ascentium.com/assets/images/thumbs/how_adayinthelife_01.jpg Ascentium Culture: Spaces, People, Places A view into the Ascentium work space: from the front desk to the refrigerator, supply rooms, conference rooms. The Ascentium office is viewed through the eyes of its employees from their desks to a sweeping view of Bellevue. It's a social environment, with a mix of cubes and open space. 2009-06-04 yes 37 http://www.ascentium.com/assets/video/how_adayinthelife_01.flv http://www.ascentium.com/videoplayer.swf?video=day_1 http://www.ascentium.com/assets/images/thumbs/how_adayinthelife_01.jpg Ascentium Culture: Spaces, People, Places A view into the Ascentium work space: from the front desk to the refrigerator, supply rooms, conference rooms. The Ascentium office is viewed through the eyes of its employees from their desks to a sweeping view of Bellevue. It's a social environment, with a mix of cubes and open space. 2009-06-04 yes 37 http://www.ascentium.com/assets/video/Michael_01.flv http://www.ascentium.com/videoplayer.swf?video=michael_1 http://www.ascentium.com/assets/images/thumbs/why_michael_01.jpg Ascentium Belief: Michael Hinnant Director of User Experience: Talk to the Brand When we talk to the brand, we have to help them understand what the consumer really wants and why, so that they can understand how best to prioritize their business objectives to be most successful. 2009-06-04 yes 20 http://www.ascentium.com/assets/video/how_adayinthelife_01.flv http://www.ascentium.com/videoplayer.swf?video=kristine_1 Ascentium Belief: A Day in the Life Ascentium employees talking, planning, playing, gathering, being creative, working, ping-ponging, listening to music, and laughing during the course of a single day in the Ascentium office world. We are looking for outstanding people who can help us become one of the top 10 interactive marketing and technology firms in the nation. 2009-06-04 yes 41 http://www.ascentium.com/assets/video/how_adayinthelife_02.flv http://www.ascentium.com/videoplayer.swf?video=kristine_1 Windows: In Tune Ascentium partnered with longtime client, Windows in a campaign to change the way that people experienced the very-familiar Windows brand. The new design was a balance between usability and design and has established Ascentium as one of the major vendors for Windows. Michael Hinant, Pete Gade, Jamie Hunt. 2009-06-04 yes http://www.ascentium.com/assets/video/cisco_caplanrice_01.flv Outside the Norm Cisco: Ascentium had a chance to help Cisco with their Visual Networking Index initiative which leveraged the wealth of user usage data to understand how online behavior is radically changing. Our wireless app allows users to speed test their wireless or network connection and it had over 100,000 downloads in its first two weeks. When Ascentium works with Cisco we not only solve their problems, but we do it in a way that helps them build their brand. James Rice 2009-06-04 yes