Acquisition Meets Growing Customer Demand to Deliver Quantifiable Marketing Results

BELLEVUE, Wash.—March 10, 2008—Ascentium Corporation, a leading interactive marketing and technology consultancy, today announced the acquisition of Seattle-based Web analytics and search engine marketing (SEM) consulting firm ZeroDash1 (www.zerodash1.com). The strengthening of Ascentium’s Web analytics responds to a growing desire among customers to optimize their current advertising spends and measure return on investment for their marketing decisions.

According to the Forrester Wave: Web Analytics, Q3 2007 report, a recent Forrester Research survey of more than 200 marketers indicated that improving customer experience was the top theme driving their adoption of marketing technology. Also high on their list: implementing a marketing measurement system. To help meet these objectives, firms turn to Web analytics software. In fact, a full 71 percent of respondents say that their organizations currently use or plan to use Web analytics.

“The acquisition of ZeroDash1 dramatically strengthens Ascentium’s analytics and business intelligence capabilities,” said Navin Mithel, managing partner, Ascentium Interactive. “This is a big component in our efforts to help our clients monetize their interactive marketing investments.”

“We share a common culture and vision with Ascentium,” said John Song, president of ZeroDash1. “We want to be the top brand in the Web analytics space and are excited to achieve these goals with Ascentium.”

To bridge the gap between reporting and analytics, ZeroDash1 aims to automate most of the data pulling and reporting so analysts can focus on analyzing and interpreting the data. As a result, marketers and business users get actionable recommendations and options that can help them make wise business decisions. According to a Forrester Report, Where to Get Help with Web Analytics (December 5, 2007), ZeroDash1 was one of the firms with expertise in using many of the top industry analytics tools, including Omniture, WebTrends and Google Analytics.  

About Ascentium Corporation
Ascentium Corporation (www.ascentium.com) is an interactive marketing and technology consultancy that delivers award-winning experiences, products, and information-driven business solutions to achieve its clients’ strategic objectives. Making Inc. magazine’s list of the fastest growing private companies in the U.S. for the past three years, Ascentium continues to see substantial growth in customer relationship management, digital marketing, Web initiatives, enterprise content management, systems integration, custom development, customer relationship management and strategic business engagements. The company’s clients include Amazon, Boeing, Dell, Expedia, InfoSpace, Intel, Microsoft, Motorola, Nike, Nintendo and Providence Health Systems. Ascentium is headquartered in Bellevue, with offices in London; Los Angeles; Baltimore; Spokane, Wash; Portland, Ore; and Austin, Texas.

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Contact:
John Irwin
Phone: 425 679.0849
E-mail: john.irwin@ascentium.com