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Precor, a leading high-end exercise equipment manufacturer, needed a new channel for growth in a struggling economy. While the company enjoyed a reputation for high-quality products, it had concerns about selling its equipment directly online. Would consumers be willing to make such a significant discretionary purchase online? Could Precor fully communicate the value and quality of its products in an ecommerce format?
Ascentium helped Precor answer these questions with a definitive "Yes." Our assignment started as a straight ecommerce gig with a serious deadline: Open a new online store in time for the business-critical holiday retail season. Working with the Amazon WebStore platform, Ascentium delivered. The results exceeded Precor’s initial sales goals by 500 percent.
That success led to a deeper engagement. Ascentium is proud to be Precor’s agency of record and is using data and research to help the company evolve its brand positioning across multiple channels.
