Networking Events: Don’t Simply Rely on Your Luck and Charms

’Tis the season of social gatherings revolving around Irish libations, bagpipes and jigs. However, in the spirit of social activity, we should also look for opportunities to expand and foster our professional networks. Don’t simply wait until you are seeking new employment—start attending industry-related events now! Although the idea of finding a connection to your dream job may seem as elusive as four leaf clovers, it’s not out of reach. In a pinch, don’t forget to use these networking tips:

• Be genuine when engaging with new people. Don’t be shy; smile and take initiative in approaching others. Realize that networking is not about trying to get something from someone, but about building relationships. Listen and ask open-ended questions when chatting with someone new.
• Act appropriately at events and mixers; first impressions are important. Don’t overdress or underdress. If alcohol is served, be sure not to drink too much.
• Always be prepared—you never know whom you’ll meet. Be able to articulate what you’re looking for as well as what you’re currently doing in your career. Come up with a 30-second “elevator pitch” about yourself and practice it. This will also help you be more comfortable sharing your story when you’re interviewing. Additionally, keep with new and evolving trends in your industry.
• Carry a stash of business cards and be ready to hand them out. If you don’t have business cards, or if you are between jobs, consider printing “personal” cards that include your contact information, LinkedIn and Twitter addresses, etc. Exchange business cards and perhaps jot down notes on those you collect to use when following up later.
• Follow through quickly on referrals and do your research. Use available resources to get details about where your contact works and what they do. If you meet someone you’re interested in working with, stay connected. Follow that person on LinkedIn, Twitter, Facebook or blog.
• Never ask favors from someone you’ve just met. Remember that networking is about cultivating relationships. And always keep in mind how you can help your contacts as well.
• Lastly, when networking, make sure that all your information online is up to date. The people you meet will be interested in finding your information, too.

So at this point, I wish you good luck as you venture out and continue to make important connections. However, luck will only get you so far. Follow our advice and at the end of the networking rainbow, you might just find gold.