Seattle, March 8, 2011– With so many sessions happening simultaneously at SXSW Interactive, it can be overwhelming for attendees to plan their schedules. Then after all that careful scheduling, what if they end up in a session that doesn’t quite live up to the clever title or prominent panelists?

Ascentium, The Experience Agency™, debuts Hit It or Quit It, a free mobile web application that gives attendees the real scoop on all sessions and happenings at SXSW Interactive in real time. Users can Hit It or Quit It at hitorquitapp.com to give sessions the thumbs-up or thumbs-down. After voting, they can check to see which other sessions are trending with the highest level of popularity.

Leveraging Foursquare technology, Ascentium’s mobile app gives everyone a voice and benefits anyone who participates.

"The great thing about SXSWi is there are hundreds ofsessionsevery day, some of them excellent while others excelat not being excellent,” said Steve Farrell, Executive Creative Director at Ascentium. “The minute a session starts, attendees try todecide quickly, ‘Stay or go?’Because if they leave a bad session soonenough, theymight be able to find something good. With Hit It or Quit It we’re providing insight on the best of SXSWi bycrowd sourcingthat moment and streamliningthe Darwinian flow of the audiences."

Here’s how to Hit It or Quit It at SXSW Interactive:

Get It – Visit http://www.hitorquitapp.com. Hit It or Quit It is optimized for iPhone and Android.
Vote– Is this a session to hit or quit? Give it a thumbs-up or thumbs-down. What are the other attendees saying? Users can even start voting prior to a session if they think it will be a great one (voting is limited to a maximum of four positive or four negative votes per session).
Schedule– Browse the entire searchable SXSW Interactive event program.
Check-In– Check-in to each session with Foursquare and view who else is in the room.
Map– Scan nearby sessions to find those that are leading with the most positive votes. Use the Hit It or Quit It map to find the way there.
Tweet– See what others are saying about the session via Twitter at #hitorquitapp

Hit It or Quit It debuts today with active data available during SXSW Interactive, March 11 – 15. 

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ABOUT ASCENTIUM
Ascentium is a leading independent digital agency with unmatched fluency in both experience design and technology architecture and integration. Our belief in the marriage of creative and technology, designing and building, dreaming and executing defines everything we do.

We believe that, increasingly, brands are recognized by what they do when people interact with them, and not just by what they say. That’s why we design and build smart, sophisticated, and relatable experiences that live and function across the ever-expanding digital ecosystem—from deep behind a corporate firewall to the palm of a person’s hand and everywhere in between. We create transformative results for some of the world’s top brands from our offices in Seattle, Atlanta, Portland, Spokane, Los Angeles and London. Learn more at www.ascentium.com.