Automated Experience Tracking

Marketers spend a good share of time trying to invent digital experiences that intersect with a customer's real life stream.  EpicMix, a new offering from some select Colorado resorts, is doing the opposite this upcoming season - taking an existing experience and offering a visualization of the data feed.

Check out the video of what your next powder day will look like this winter. The best thing is, it doesn't take any new equipment for the end user. They are expanding your experience in a simple, natural manner and bringing it to the glass, giving users a personalized dashboard for all your social bragging. Thank you, Colorado.

The question is, how can brands play into this -- will a user recognize this as an expression of their own experience, or merely a record of it? The "platform," if you will, offers some compelling opportunities for brands to join in -- and I'm not talking just about custom "pins" (EpicMix's versions of "badges"). Perhaps brands should look at records (hey, we can call them "tracks") and bring expression to them. Where the co-branded Digg visualizers of the past became branded visualizers, new extensions on this platform, offering utility and value, could be key.Mainly because I DON'T HAVE TO DO ANYTHING TO HAVE THIS DIGITAL EXPERIENCE. No new shoes, no electronics, no fuss.

It plays well into the reason we are so enamored with (digital) social experiences -- the fact that we inherently know we can’t experience everything ourselves drives our desire to connect with others, having a vicarious picture of as many experiences we can pay attention to. We want to share as much as we can, and Colorado is offering an exciting attempt at automating that.

http://www.snow.com/epicmix/