BELLEVUE, WA. & GATINEAU, QUEBEC, September 6, 2011 – Ascentium, one of the largest independent digital agencies in the U.S., today announced that it has acquired Cactus Commerce, a leader in the enterprise digital commerce and marketing space.

The new company has more than 500 staff, offices in the U.S., Canada and the United Kingdom and more than $65 million in annual revenue. Clients include Microsoft, AT&T, Cisco, PVH (Phillips-Van Heusen Corporation) and Nestlé.

“The highest growth opportunity for the world’s leading brands is in the creation of engaging experiences across all forms of digital media,” said Ascentium CEO Curt Doolittle. “Ascentium and Cactus Commerce have come together because we realize that it takes both great creative and great technology to fully engage today’s interactive consumer. We are now one of the few firms in North America who can deliver that promise to the Fortune 500.”

“As a single firm with a shared vision, our mission is to create a captivating customer experience that leading brands can monetize every day,” said Tony Marinelli of Cactus Commerce. “By bringing together brilliant creative and marketing with world-class digital commerce and systems integration, we can help brands lead consumers from initial engagement to transaction to loyal customer.

The combined strength of Ascentium and Cactus Commerce will help brands create digital customer experiences through an expanded team of strategists, creative artists, leading-edge technologists and a dedicated client support team with a worldwide reputation for excellence.

McGladrey Capital Markets, LLC acted as the exclusive financial advisor to Ascentium Corporation and Cactus Commerce, Inc. in this transaction.

About Ascentium
Ascentium fuses inspired creative chops, technological wizardry and consultative insight to deliver unmatched user experiences and innovative business solutions. Ascentium attained the “highest client satisfaction” score on the Forrester Wave™ of Interactive Marketing Agencies. Founded in 2001, Ascentium provides transformative results for some of the world’s top brands from offices in Seattle, Atlanta, Portland, Spokane, Los Angeles, and London. Learn more at www.ascentium.com.

About Cactus Commerce
Cactus Commerce delivers digital commerce and marketing solutions that create engaging and interactive brand experiences. Cactus leverages its CommerceLive solution to enable content, community and commerce across channels. Since 1995 Cactus has delivered B2C and B2B commerce solutions to customers in the retail, consumer goods, media & entertainment, and manufacturing industries. Clients include GameStop, Nestlé, Church & Dwight, Wal-Mart and many more. For more information, visit www.cactuscommerce.com.

Media Contact
Greg Berardi, Partner, Blue Marlin Partners

greg@bluemarlinpartners.com, 415.239.7826