Multichannel Mix

As a result of Adobe’s invitation to Ascentium to appraise CS5’s new bells and whistles, Ascentium created an Interactive Brochure to showcase a few short vignettes for client, Park City Mountain Resort. The brochure is now live on the Adobe.com Customer Stories portion of the website here. ... Read More

Ascentium has been doing exciting new work using SharePoint outside the firewall. With extensive expertise in creating online experiences using SharePoint, Ascentium is excited to be promoting SharePoint as a platform.

See our demo reel specific to public-facing SharePoint sites here.

User-generated keyword tags is a cool new feature in SharePoint 2010, but how are these terms going to be managed across the enterprise?

The Situation ... Read More

The term “agency of the future” is used so much that it’s become meaningless. Pick up any copy of Ad Age. You’ll read about the demise of the traditional agency and the emergence of. . . well, take your pick. With so many different visions of the future floating about, you have to wonder if anyone is really looking very hard. It’s easy to critique today’s agency. It’s a wee bit tougher to say what will or should evolve over the next five years. ... Read More

We are pleased with the launch of the refreshed Ascentium.com website. As we continue to make improvements, we’d like to incorporate your feedback, so please share your thoughts at: http://www.surveymonkey.com/s/TCM77K6.

Jupiter Research recently released a report stating that nearly half of all mobile phone users worldwide will pay for digital and physical goods with a mobile unit by 2014.  The report heralds growth of nearly 1 billion users comparative to 2010 users. ... Read More

ABI Research recently released a comprehensive report on Mobile Application Storefronts that detailed the state of the industry, as well as where the market is heading in the next few years.  The report posited that mobile applications will continue to grow exponentially, rising to a peak in 2013, at which point new demand channels would be realized—primarily the shift toward Mobile Web.  ... Read More

Digital agencies seem to have all the resources of some of the best web companies in the world. Some of the most talented designers, strategists, developers, architects and engineers walk the halls of the typical digital agency yet not one such agency has produced the equivalent of a Facebook, Twitter or Google. Why? ... Read More

Native vs. Browser-based Applications

When considering mobile application development, one should consider whether to develop natively (such as on the RIM, Windows Phone, and iPhone platforms) and/or develop the application to be web-based.

 As the battle continues to evolve between Flash and HTML5 (read: Adobe v. Apple), it’s clear that companies are still embracing the hybrid model.

Privacy ... Read More

This past week at Events@Google, analysts at Morgan Stanley presented their Internet Trends deck, which featured predictive trends in the industry.   The report showcased trends related to the mobile industry and detailed emerging trends in e-commerce, location-based services, and social media.

  ... Read More