customer relationships

Forrester’s Consumer Forum 2010 promises to provide specific answers to the critical issues of consumer change and empowerment that are confronting consumer-facing companies today. Ascentium’s Group Director of Strategic Planning, Jay Levinger, will be attending sessions throughout the course of the conference. ... Read More

John Weiss, Experience Director at Ascentium, is presenting at October’s Interact Seattle event co-hosted by Interact and the Seattle Interaction Design Association. Through “Experience Design: Changing Lives and Creating Evangelists,” John explores how transformative experiences do not happen through old-school marketing principles such as “purple cows” or aesthetic design. Creating brand evangelists comes through authentic and meaningful experience design. ... Read More

Marketers spend a good share of time trying to invent digital experiences that intersect with a customer's real life stream.  EpicMix, a new offering from some select Colorado resorts, is doing the opposite this upcoming season - taking an existing experience and offering a visualization of the data feed. ... Read More

The term “agency of the future” is used so much that it’s become meaningless. Pick up any copy of Ad Age. You’ll read about the demise of the traditional agency and the emergence of. . . well, take your pick. With so many different visions of the future floating about, you have to wonder if anyone is really looking very hard. It’s easy to critique today’s agency. It’s a wee bit tougher to say what will or should evolve over the next five years. ... Read More

We are pleased with the launch of the refreshed Ascentium.com website. As we continue to make improvements, we’d like to incorporate your feedback, so please share your thoughts at: http://www.surveymonkey.com/s/TCM77K6.

Our launch party went very well last night! 'Crew members' and guests gathered at  9 Million in Unmarked Bills in Fremont immediately after the party hosted by Joel Oleson and Erica Toelle, which was also a big success. We welcomed the likes of Joel and Erica, our good friend Owen Allen from Microsoft, plus our awesome clients from Nintendo. Throw in a few other colorful characters and we had a party that lasted a long time. ... Read More

We're launching our new technology initiative today called Ascentium Rocket Labs.

Yes, we know that using 'launch' with 'Rocket' might sound corny, but the intention of the initiative is serious: Ascentium has always been known as a technology leader, and now we're investing resources, time and money into making it clear to the marketplace that we've got some industry thought leaders in the house, and we want to show them off. ... Read More

Digital agencies seem to have all the resources of some of the best web companies in the world. Some of the most talented designers, strategists, developers, architects and engineers walk the halls of the typical digital agency yet not one such agency has produced the equivalent of a Facebook, Twitter or Google. Why? ... Read More

When lawyers lie to get the guilty off and they say that I’m just upholding legal system, do you buy it? So when marketers sell you something they’d never use in a million years, why do we think it’s fine? As users of services and products we already know that the best market research is being your most discerning customer, and the market examples of that are abundant from Apple to Zappos. ... Read More