Ascentium

How do you market something that is both invisible and ubiquitous at the same time? Something we really don’t think about until we don’t have it. Something we buy, but don’t quite understand how much we get. What is it?  It’s energy--used in our homes and businesses. Although it manifests in the objects we depend upon  every day such as lights, refrigerators, and all of the digital devices we love so much, we never see  it, we don’t know that much about it, and we barely understand the environmental consequences of using it. ... Read More

’Tis the season of social gatherings revolving around Irish libations, bagpipes and jigs. However, in the spirit of social activity, we should also look for opportunities to expand and foster our professional networks. Don’t simply wait until you are seeking new employment—start attending industry-related events now! Although the idea of finding a connection to your dream job may seem as elusive as four leaf clovers, it’s not out of reach. In a pinch, don’t forget to use these networking tips: ... Read More

Things really started picking up for me as I entered my second week at the agency. I felt more comfortable with my surroundings and co-workers which enabled me to figure out more efficient ways to balance my time.  ... Read More

As a result of Adobe’s invitation to Ascentium to appraise CS5’s new bells and whistles, Ascentium created an Interactive Brochure to showcase a few short vignettes for client, Park City Mountain Resort. The brochure is now live on the Adobe.com Customer Stories portion of the website here. ... Read More

A couple of weeks ago, while lounging about in a turkey-induced stupor, I had a vision in which everyone knew how best to present themselves to have the best shot at getting the best jobs. It made me feel so good that I jotted down some tips that can help make the vision of getting a better job a reality for many people. ... Read More

If you’ve spent any time in the London Underground, you’ve been well conditioned by its public address system to “mind the gap,” i.e., take care when boarding across the open space between platform and train. It’s good advice.

And considering the recent marketing experience of retail clothing giant The Gap, the phrase may be taken as especially good advice for those of us in the business of influencing the conversation between a brand and its consumers. ... Read More

Forrester’s Consumer Forum 2010 promises to provide specific answers to the critical issues of consumer change and empowerment that are confronting consumer-facing companies today. Ascentium’s Group Director of Strategic Planning, Jay Levinger, will be attending sessions throughout the course of the conference. ... Read More

Hello again from the recruiting desk. With Halloween upon us, there is plenty to fear this season besides kids in costumes and ghost stories. On October 5, Martin Feldstein, Paul Krugman, and Jan Hatzius spoke in Washington, D.C. to call for more government action to stimulate employment. They all predicted that unemployment would stay high unless further steps were taken. That’s pretty grim news, no matter who you are. ... Read More

John Weiss, Experience Director at Ascentium, is presenting at October’s Interact Seattle event co-hosted by Interact and the Seattle Interaction Design Association. Through “Experience Design: Changing Lives and Creating Evangelists,” John explores how transformative experiences do not happen through old-school marketing principles such as “purple cows” or aesthetic design. Creating brand evangelists comes through authentic and meaningful experience design. ... Read More

Ascentium’s Portland team has relocated to a new building with lovely high ceilings, wide windows, and brick walls. The new office is in downtown Portland just a few blocks from the Willamette River.

Our facilities team has worked tirelessly over these last two weeks to ensure a seamless move, and Portland staff members couldn’t be more excited about their new digs. Planning for an office warming will begin soon. ... Read More