Customer relationship management (CRM) is not just a sales tool. CRM is the foundation for a full range of business applications. Of course, you can use CRM for its primary function of tracking customers, contacts, and the interactions you have with them.

But you can take a broader approach that will transform your organization’s data into intelligence that all your users can act on. And you won’t have to change the way you run your business. That’s what an Ascentium CRM implementation delivers.

Nearly 70 percent of our customers use CRM as a line-of-business platform for building out additional functionality that goes beyond what we’d call “classic CRM.”

The first key element of this approach is a configurable business application platform that provides a unified way to view and access data on different devices. The second is a customizable, extensible business layer that helps you manage all your customer interactions and then extends to other aspects of your business, such as resources, locations, and assets.

We eliminate the classic “silos” that disparate systems and vendors impose upon you. The shared data and views of this approach help you quickly adapt or add solutions without re-creating the wheel every time your business changes.

We work closely with you to understand the way you sell and the way you want to grow. Then we tailor the technology to your organization’s business processes, needs, and goals. Ascentium's approach to CRM helps ensure the rapid adoption and integration of software across numerous activities, including marketing, sales, operations, finance, and customer retention.

Ascentium has deployed more Microsoft Dynamics CRM 3.0 seats worldwide than any other Microsoft partner.

Our core product team members have worked on Microsoft CRM from versions 1.0 to 3.0..

Microsoft continues to retain us to help them build tools and add-ons—such as the documentation for the CRM Software Development Kit, the CRM SharePoint List Web Part, the CRM Mobile Express client, and others.

We’re one of 12 partners to participate in the Microsoft Dynamics CRM 3.0 worldwide launch.

We’ve won three Pinnacle Awards for outstanding success with Microsoft Dynamics applications: Fast Track Excellence (2006), Excellence in Services Industry Leadership and Excellence in the Public Sector (2007)

Microsoft asked Ascentium developers to create training for other partners in the TAP1 and ISV Ascend programs; we’ve been presenting the capabilities of Microsoft Dynamics CRM 4.0 to ISVs worldwide.

We are the primary vendor Microsoft uses for Microsoft Dynamics CRM deployments internally.

We were named to the Microsoft President’s Club in 2006 for our contributions to Microsoft Dynamics CRM.