If you’ve spent any time in the London Underground, you’ve been well conditioned by its public address system to “mind the gap,” i.e., take care when boarding across the open space between platform and train. It’s good advice.

And considering the recent marketing experience of retail clothing giant The Gap, the phrase may be taken as especially good advice for those of us in the business of influencing the conversation between a brand and its consumers. ... Read More

The term “agency of the future” is used so much that it’s become meaningless. Pick up any copy of Ad Age. You’ll read about the demise of the traditional agency and the emergence of. . . well, take your pick. With so many different visions of the future floating about, you have to wonder if anyone is really looking very hard. It’s easy to critique today’s agency. It’s a wee bit tougher to say what will or should evolve over the next five years. ... Read More