How do you market something that is both invisible and ubiquitous at the same time? Something we really don’t think about until we don’t have it. Something we buy, but don’t quite understand how much we get. What is it? It’s energy--used in our homes and businesses. Although it manifests in the objects we depend upon every day such as lights, refrigerators, and all of the digital devices we love so much, we never see it, we don’t know that much about it, and we barely understand the environmental consequences of using it. ... Read More